Crème de la Crème is proud to be included in Frame Powershop, the major reference source of retail design. Powershop 3 is an exploration  of the best in retail designs from around the globe.  It outlines the key role that designers play to integrate brand identity into retail concepts in order to realise some of the most exciting shopping destinations in the world.  The essence of this book comes from the curated interiors which highlight the current trends in retail design. Our project is amongst the creations of such superstar architects and designers, as Hayon Studio, Ippolito Fleitz Group, Ronan & Erwan Bouroullec, and Wonderwall.

Store No1-Vilnius

Our first and currently the flagship store opened on the 7th of November, 2008 in Vilnius, the capital city of Lithuania. It was the first niche boutique in the Baltic States, and still remains the largest one, offering the best selection of brands. The idea was to create a space which would radically differ from ordinary fragrance stores , and will present the best and most creative brands in artistic perfumery

At that time The Coolhunter
has written the following:

Influences of nearby Scandinavia are apparent in Crème de la Crème, a fragrance and beauty care boutique that opened late last year in Vilnius, the capital of Lithuania. The boutique is one of about 170 shops and restaurants that occupy the new, award-winning Panorama shopping centre, one of the largest and most expensive shopping malls in the Baltic countries.

The store’s physical concept is by the Lithuanian Plazma architects and specifically architect Evelina Talandzevičienė.

Light-colour wood, scarce furnishings, simplified lines and subdued edges create a feeling of weightlessness and free-flowing space.

We especially like the shipping-crate look of the central counter and the plywood-esque walls. They lend an air of impermanence and industrial chic to the simple, sophisticated boutique. Felt-covered Tom Dixon lamp shades and tone-on-tone floor and wall materials add to the organic ambiance of the space...reminding us of fields of rye, and forests of birch and fir.

Crisp lighting on the merchandise and simple wall units for display allow the fragrances to take up most of the air space. Unstuffy. Simple. Clean.